Uncovering the Hidden Insights of Your Customers through Ethnographic Research
I. Introduction to Ethnographic Research Potent approach for revealing your clients’ untapped ideas is ethnographic research. It is a qualitative research technique that entails interacting with and observing customers in their natural surroundings to better understand their actions, motives, and attitudes. To help with product design, marketing plans, and customer service activities, ethnographic research can offer …
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